We help brands find their buyers
Old El Paso
We helped create the success of taco-related products and brands.
The Old El Paso brand was the first to launch tacos on the Swedish market and is now a popular choice for all tex-mex meal occasions.
Twinings
"Haugen-Gruppen's broad market coverage, strong commercial capacity and ability to reach out in stores and drive sales are just some of the key reasons why we have decided to work with Haugen-Gruppen Sweden. Our mutually beneficial partnership and insight-driven dialogue has played a key role in the development of our business in the Swedish market." - Head of Nordics, Twinings
Heinz
As a strong and long-term business partner to Heinz, we have strengthened the brand and reached out to new customer groups through strategic plans and effective sales.
Blue Dragon
Haugen-Gruppen was the first to introduce sushi and dumplings to Swedish households. By identifying global trends at early stage and tailoring them to suit local flavors, we made it easy for consumers to discover Asian favourites.
Today, Asiatic food is a natural part of everyday life in Sweden.